How to Market Your Book

It takes you time, focus and a lot of energy in order to create a book. After working so hard to choose your category, put together the content, write a description and created an attractive and professional looking cover, it’s time to think about publishing your book.

Book publishing is a competitive process and you need to know how to be unique. If you are planning to publish a book and intend to sell numerous copies, you need to put in place good marketing strategies.

You need to find an effective way of letting your audience aware that you’ve released a book for them which is going to add value to their lives. The following ideas can help you to kickstart your book marketing campaign.

  1. Website – With technology becoming predominant in today’s society, you can use it to market and sell your books. One great way of marketing your book is create a landing page for marketing your book. Alternatively, you can have a book store on your website to help you sell the current book and any future books you may write.
  2. Press Release – Write a compelling press release announcing the launch of your book. Ensure the content is awesome and focuses on how your book will solve a problem for your audience. Book press releases are an excellent way of creating awareness and possibly, generate the attention of the media.
  3. Blog – Come up with blog posts which are related to your book’s subject
    You can not do it all constantly

    matter. For instance, if your book focuses on interior décor, it’s good to write blog posts that revolve around various interior décor topics. In addition, you can post guest blogs on popular blogs in your niche in order to expand your audience. In your blogs, include a direct call to action button in order to market your book.

  4.  Email – Start to gradually build your email list and make an announcement of your book release in your list. You could be creative and offer a reward to your subscribers by coming up with a promotional price for your book. Invite your subscribers to share the promotional price with their friends.
  5. Social Media – Social media is the in-thing now and the most effective way of connecting with your audience in order to promote and sell your book. There are various ways you can use social media. For instance, you can come up with a virtual signing, book contest or an event to discuss more about your book and engage with your fans. These are some of the great ways you can use social media to market your book and achieve higher sales.
  6. YouTube – Video is a great way to advertise your book. A unique way to
    Bookstore Consignment is another option!

    market your book is to create a book trailer similar to a movie trailer to create interest and let the online community know about your new book. This method has worked well for a lot of authors marketing their newly published books.

  7. Book Groups – There are various groups on the internet that specifically draw membership from authors and readers. Find relevant groups you feel will help with your marketing efforts and join them. Begin connecting, sharing and promoting your book and those of your fellow authors online.

Book marketing is a time intensive task that requires focus and deployment of good strategy. Keep in mind that a book cannot sell itself, if you want great sales, you have to do more to get your book to the public.

Do You Have Enough Content for a Book?

When you talk to most people, they’ll confirm they have awesome ideas for a book. To be honest, a good book begins with an idea. Having an idea only is not sufficient. When Robert Kiosaki created his Rich Dad, Poor Dad book, it was only a simple idea that educated people about money issues. But that is not sufficient for a book as there are many other things that are involved.

So how do you determine you have sufficient information for a book? Let’s see how you can transform a book idea into a published book.

Do you possess the Information, Knowledge and Experience to Write a Book?

You can get ideas from numerous places. Topics often come to mind in no specific order. For instance, if you want to write a book about home décor and you’re not familiar with the topic, you may have to do extra research to compile your content. Choosing a topic you might not be fully knowledgeable in is perfectly fine so long as you have great content. Always be realistic especially at the beginning as you may be required to put in more time and resources to come up with your published book.

What’s Unique about Your Book?

What makes people want to read your book? How entertaining, interesting and unique is your book? Remember, to have your book get the desired attention, you must provide valuable and informative information that will make readers want to buy your book. It’s good to have an idea of what you want to write about. If you are unsure how to make your book stand out, keep thinking until you determine the best strategy to use.

How Do You Intend to Write Your Book?

The best way to ask this question is “How much planning is required before commencing to write?” These are some of the issues you need to consider.

  • Are these ideas  firmly in your mind and can you consistently have them in your mind throughout?
  • Have you determined how your book will provide value?
  • Do you know the Unique Selling Point (USP)?
  • What are you hoping to achieve from writing a book?
  • Who is your target audience and what kind of information do they value?

Some writers have the entire information at their fingertips before they begin writing a book. Others have a sketchy idea on paper or in their mind and use it as a starting point. There are people who prefer to write chapters as they get to them and later combine them together. However, others like to have an elaborate outline or plan in place for their content before beginning to write.

There is no specific way to approach your book idea. However, it’s good to come up with an approach before beginning to write. Don’t get alarmed if you cannot come up with an entire book plan at the beginning; it’s normal. You can always plan based on what you have and figure out the rest of the details as you continue writing your book. During revisions and second drafts, you get a chance to fix all the pending issues. For now, begin putting down your idea and don’t let it go!

Staying Focused >>

<< Getting Your Self-Published Book Reviewed

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The Importance of Editing

One of the biggest mistakes an author can make is to publish a book they’ve edited themselves. Sounds harsh, but it’s true. It’s essential to hire an editor for your book so that you get the results that you want.

Your Reputation Is at Stake
Credible Reputation

If there are spelling, grammar, and formatting mistakes in your book you can absolutely bet that at least a dozen people will publicly call you out. They’ll talk about it in your book reviews. They’ll reach out to you and tell you about the mistakes.

And those aren’t even the people that you want to worry about. What may concern you most are the people that don’t say anything. The people that would have appreciated your information and value, your customers and readers, will doubt your information.

While the simple spelling and grammar errors may not seem like much, they do impact your credibility. If you’re going to sell books, you want your readers to trust the information that you’re sharing. You want them to turn to you for more information and resources.

You’ll Lose Sales

Another thing that can happen when your readers find errors is that they’ll return the book. Buyers of digital, audio, and print books can return them and they do. And digital book readers are particularly finicky. They expect digital books to be top quality.

If You Can’t Edit It Yourself, How Do You Edit It?

You might be wondering why you can’t edit it yourself – why your eyes


aren’t good enough to find the mistakes. The truth is that you know your material so well that you’re just going to miss mistakes. A fresh reader and someone that is a professional editor and knows what to look for and how to make it better, is the best approach.

You can find a number of professional readers available online. However, don’t just take their word for it that they’re a great editor. Check references, ask for recommendations, and check into their experience. You don’t want to hire an editor, trust in their abilities, publish your book and then find out that they missed key mistakes.

Beta Readers

After editing and before you launch your book, ask a few trusted people to

Beta Reader

read your book. These readers are called beta readers. They can read your book not only for content but also for errors and clarity. Beta readers can also be the first folks to leave reviews once you publish your book.

Editing your book is the last step to take before you publish. You put a lot of time, energy, and money into creating your book, so it’s important that the book represents you in the way you want to be represented.

Staying Focused >>

Getting Your Self-Published Book Reviewed>>

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Need anything additional? Drop me a line below because I really like questions, input and suggestions!



What Does Self Publishing Entail?

 There are numerous tasks involved in self-publishing. Before you commence a self-publishing project, you need to ensure you are willing to deal with the following issues.


  • Ensure you have edited or get your hands on editing for your manuscript
  • Proofread or find access to proofread your manuscript
  • Acquire any artwork or illustrations you may wish to add
  • Put in place the necessary measures to establish yourself as a legal entity retail business. This step involves selecting and registering a name for your “press”
  • Get ISBN, Bookland EAN/UPC code and Library of Congress “Cataloging in Publication number” among others.

Publication Process

      • Do manuscript formatting which includes a number of processes such as inserting headers and footers, including appropriate margins, typeface, design interior layout and interior art/graphics among others.
      • Add both “front matter” and “back matter” if available. Front matter includes table of contents, copyright page and any other relevant material.
      • Ensure you have provided or obtained cover art for the book as well as design font and back covers.
      • Research and find printing quotes; get quotes for the number of pages, trim size, binding and paper quality among others.
      • Find out how manuscript should be sent to the printer i.e. determine the kind of format used as it’s often in a specified format.
      • Make arrangements to pay for printing costs as well as delivery of completed copies.


      • Come up with an ongoing book marketing campaign
      • Dispatch books to reviewers
      • Receive your completed books and store them
      • Take care of handling orders i.e. receive orders, invoice customers, process payments and organize packaging and shipping of books.
      • In the case of electronic books, make the necessary purchasing and logistical arrangements to ensure customers receive their books on time.

Ongoing Marketing

      • Come up with press releases and customize a nice PR package for the press and reviewers
      • Decide whether to use space or print advertising. Consider other advertising channels that will reach out to targeted niche.
      • Design an appealing website to sell your books
      • Consider coming up with an internet promotion campaign to market your book. Appropriate advertising channels to use may include email, chats, online banner ads, groups and reciprocal links among others.
      • Use direct mail campaign. Find suitable mailing lists and find a creative and appealing way to advertise your book.
      • Use online bookstores to promote your book. If your book is listed in print but available in a digital format i.e. CD, it will be accepted for automatic listing by online stores. You can include additional information in the listing such as table of contents, excerpts, review and summaries among others. For smaller presses, Amazon’s “Advantage” program is a good choice to consider.
      • Plan to have the book available in bookstores and libraries. In addition, provide or obtain outside distribution rights.

Bookkeeping (Ongoing)

      • Design a system that will effectively track your expenses and income associated with your press. It’s important to separate these records from your personal finances or any other unrelated business finances.
      • Open a special business bank account to take care of all your book related transactions. You need to have a license and other important documents to prove legality before being allowed to set up an account. This way, you can carry out transactions using your business name rather than personal details.
      • Incorporate technology that allows credit card purchases. PayPal is an excellent payment platform to consider.
      • Design a robust invoicing system. If you sell print books to libraries and bookstores, it is often done on “credit”. It is good to ensure these entities are invoiced professionally.
      • Understand income-tax reporting regulations and what is expected from you.

Need anything additional? Drop me a line below because I really like questions, input and suggestions!

You can also visit me at Wealthy Affiliate on my profile page @ It is here where you can learn about me, follow me, or leave a public or private message.