How to Market Your Book

It takes you time, focus and a lot of energy in order to create a book. After working so hard to choose your category, put together the content, write a description and created an attractive and professional looking cover, it’s time to think about publishing your book.

Book publishing is a competitive process and you need to know how to be unique. If you are planning to publish a book and intend to sell numerous copies, you need to put in place good marketing strategies.

You need to find an effective way of letting your audience aware that you’ve released a book for them which is going to add value to their lives. The following ideas can help you to kickstart your book marketing campaign.

  1. Website – With technology becoming predominant in today’s society, you can use it to market and sell your books. One great way of marketing your book is create a landing page for marketing your book. Alternatively, you can have a book store on your website to help you sell the current book and any future books you may write.
  2. Press Release – Write a compelling press release announcing the launch of your book. Ensure the content is awesome and focuses on how your book will solve a problem for your audience. Book press releases are an excellent way of creating awareness and possibly, generate the attention of the media.
  3. Blog – Come up with blog posts which are related to your book’s subject
    You can not do it all constantly

    matter. For instance, if your book focuses on interior décor, it’s good to write blog posts that revolve around various interior décor topics. In addition, you can post guest blogs on popular blogs in your niche in order to expand your audience. In your blogs, include a direct call to action button in order to market your book.

  4.  Email – Start to gradually build your email list and make an announcement of your book release in your list. You could be creative and offer a reward to your subscribers by coming up with a promotional price for your book. Invite your subscribers to share the promotional price with their friends.
  5. Social Media – Social media is the in-thing now and the most effective way of connecting with your audience in order to promote and sell your book. There are various ways you can use social media. For instance, you can come up with a virtual signing, book contest or an event to discuss more about your book and engage with your fans. These are some of the great ways you can use social media to market your book and achieve higher sales.
  6. YouTube – Video is a great way to advertise your book. A unique way to
    Bookstore Consignment is another option!

    market your book is to create a book trailer similar to a movie trailer to create interest and let the online community know about your new book. This method has worked well for a lot of authors marketing their newly published books.

  7. Book Groups – There are various groups on the internet that specifically draw membership from authors and readers. Find relevant groups you feel will help with your marketing efforts and join them. Begin connecting, sharing and promoting your book and those of your fellow authors online.

Book marketing is a time intensive task that requires focus and deployment of good strategy. Keep in mind that a book cannot sell itself, if you want great sales, you have to do more to get your book to the public.

Do You Have Enough Content for a Book?

When you talk to most people, they’ll confirm they have awesome ideas for a book. To be honest, a good book begins with an idea. Having an idea only is not sufficient. When Robert Kiosaki created his Rich Dad, Poor Dad book, it was only a simple idea that educated people about money issues. But that is not sufficient for a book as there are many other things that are involved.

So how do you determine you have sufficient information for a book? Let’s see how you can transform a book idea into a published book.

Do you possess the Information, Knowledge and Experience to Write a Book?

You can get ideas from numerous places. Topics often come to mind in no specific order. For instance, if you want to write a book about home décor and you’re not familiar with the topic, you may have to do extra research to compile your content. Choosing a topic you might not be fully knowledgeable in is perfectly fine so long as you have great content. Always be realistic especially at the beginning as you may be required to put in more time and resources to come up with your published book.

What’s Unique about Your Book?

What makes people want to read your book? How entertaining, interesting and unique is your book? Remember, to have your book get the desired attention, you must provide valuable and informative information that will make readers want to buy your book. It’s good to have an idea of what you want to write about. If you are unsure how to make your book stand out, keep thinking until you determine the best strategy to use.

How Do You Intend to Write Your Book?

The best way to ask this question is “How much planning is required before commencing to write?” These are some of the issues you need to consider.

  • Are these ideas  firmly in your mind and can you consistently have them in your mind throughout?
  • Have you determined how your book will provide value?
  • Do you know the Unique Selling Point (USP)?
  • What are you hoping to achieve from writing a book?
  • Who is your target audience and what kind of information do they value?

Some writers have the entire information at their fingertips before they begin writing a book. Others have a sketchy idea on paper or in their mind and use it as a starting point. There are people who prefer to write chapters as they get to them and later combine them together. However, others like to have an elaborate outline or plan in place for their content before beginning to write.

There is no specific way to approach your book idea. However, it’s good to come up with an approach before beginning to write. Don’t get alarmed if you cannot come up with an entire book plan at the beginning; it’s normal. You can always plan based on what you have and figure out the rest of the details as you continue writing your book. During revisions and second drafts, you get a chance to fix all the pending issues. For now, begin putting down your idea and don’t let it go!

Staying Focused >>

<< Getting Your Self-Published Book Reviewed

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The Importance of Editing

One of the biggest mistakes an author can make is to publish a book they’ve edited themselves. Sounds harsh, but it’s true. It’s essential to hire an editor for your book so that you get the results that you want.

Your Reputation Is at Stake
Credible Reputation

If there are spelling, grammar, and formatting mistakes in your book you can absolutely bet that at least a dozen people will publicly call you out. They’ll talk about it in your book reviews. They’ll reach out to you and tell you about the mistakes.

And those aren’t even the people that you want to worry about. What may concern you most are the people that don’t say anything. The people that would have appreciated your information and value, your customers and readers, will doubt your information.

While the simple spelling and grammar errors may not seem like much, they do impact your credibility. If you’re going to sell books, you want your readers to trust the information that you’re sharing. You want them to turn to you for more information and resources.

You’ll Lose Sales

Another thing that can happen when your readers find errors is that they’ll return the book. Buyers of digital, audio, and print books can return them and they do. And digital book readers are particularly finicky. They expect digital books to be top quality.

If You Can’t Edit It Yourself, How Do You Edit It?

You might be wondering why you can’t edit it yourself – why your eyes

editing

aren’t good enough to find the mistakes. The truth is that you know your material so well that you’re just going to miss mistakes. A fresh reader and someone that is a professional editor and knows what to look for and how to make it better, is the best approach.

You can find a number of professional readers available online. However, don’t just take their word for it that they’re a great editor. Check references, ask for recommendations, and check into their experience. You don’t want to hire an editor, trust in their abilities, publish your book and then find out that they missed key mistakes.

Beta Readers

After editing and before you launch your book, ask a few trusted people to

Beta Reader

read your book. These readers are called beta readers. They can read your book not only for content but also for errors and clarity. Beta readers can also be the first folks to leave reviews once you publish your book.

Editing your book is the last step to take before you publish. You put a lot of time, energy, and money into creating your book, so it’s important that the book represents you in the way you want to be represented.

Staying Focused >>

Getting Your Self-Published Book Reviewed>>

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What Does Self Publishing Entail?

 There are numerous tasks involved in self-publishing. Before you commence a self-publishing project, you need to ensure you are willing to deal with the following issues.

Prepublication

  • Ensure you have edited or get your hands on editing for your manuscript
  • Proofread or find access to proofread your manuscript
  • Acquire any artwork or illustrations you may wish to add
  • Put in place the necessary measures to establish yourself as a legal entity retail business. This step involves selecting and registering a name for your “press”
  • Get ISBN, Bookland EAN/UPC code and Library of Congress “Cataloging in Publication number” among others.

Publication Process

      • Do manuscript formatting which includes a number of processes such as inserting headers and footers, including appropriate margins, typeface, design interior layout and interior art/graphics among others.
      • Add both “front matter” and “back matter” if available. Front matter includes table of contents, copyright page and any other relevant material.
      • Ensure you have provided or obtained cover art for the book as well as design font and back covers.
      • Research and find printing quotes; get quotes for the number of pages, trim size, binding and paper quality among others.
      • Find out how manuscript should be sent to the printer i.e. determine the kind of format used as it’s often in a specified format.
      • Make arrangements to pay for printing costs as well as delivery of completed copies.

Post-Publication

      • Come up with an ongoing book marketing campaign
      • Dispatch books to reviewers
      • Receive your completed books and store them
      • Take care of handling orders i.e. receive orders, invoice customers, process payments and organize packaging and shipping of books.
      • In the case of electronic books, make the necessary purchasing and logistical arrangements to ensure customers receive their books on time.

Ongoing Marketing

      • Come up with press releases and customize a nice PR package for the press and reviewers
      • Decide whether to use space or print advertising. Consider other advertising channels that will reach out to targeted niche.
      • Design an appealing website to sell your books
      • Consider coming up with an internet promotion campaign to market your book. Appropriate advertising channels to use may include email, chats, online banner ads, groups and reciprocal links among others.
      • Use direct mail campaign. Find suitable mailing lists and find a creative and appealing way to advertise your book.
      • Use online bookstores to promote your book. If your book is listed in print but available in a digital format i.e. CD, it will be accepted for automatic listing by online stores. You can include additional information in the listing such as table of contents, excerpts, review and summaries among others. For smaller presses, Amazon’s “Advantage” program is a good choice to consider.
      • Plan to have the book available in bookstores and libraries. In addition, provide or obtain outside distribution rights.

Bookkeeping (Ongoing)

      • Design a system that will effectively track your expenses and income associated with your press. It’s important to separate these records from your personal finances or any other unrelated business finances.
      • Open a special business bank account to take care of all your book related transactions. You need to have a license and other important documents to prove legality before being allowed to set up an account. This way, you can carry out transactions using your business name rather than personal details.
      • Incorporate technology that allows credit card purchases. PayPal is an excellent payment platform to consider.
      • Design a robust invoicing system. If you sell print books to libraries and bookstores, it is often done on “credit”. It is good to ensure these entities are invoiced professionally.
      • Understand income-tax reporting regulations and what is expected from you.

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Journal, and then Keep Journaling

If you’ve never journaled before, it’s time to start. Journaling—the practice of writing down your thoughts, impressions, and reactions every day—can help you become a more confident writer. Keeping a journal improves your memory and trains you to record everything you experience in a meaningful way. It’s an invaluable skill: anyone who writes anything should adopt a journaling practice and stick with it for an extended period of time. It’s one of the most reliable ways to find out more about yourself and your writing personality, something you can leverage not just in your creative work but also in order to improve your style and to pitch your books and articles.

These tools and resources can help you start journaling.

  1. One Line a Day: A Five Year Memory Book

Especially if you’ve never kept a journal before, this small, unintimidating book will make it easy for you to get started and keep going. The book is organized with five lines per page, one for each day of a year, and there’s only enough room to write one or two sentences (preferably one) per day. Once you cycle back to the page you visited in the previous year, you’ll be rewarded with a look back in time at what you were doing and saying on that day in your personal history.

  1. Journaling Techniques to Improve your Writing

Mari L. McCarthy at The Creative Penn has put together a collection of useful information on how journaling can make you a better writer, and how journaling is not writing.

  1. Why Good Writers Keep Journals

Ruth Folit at Writers Store records why “writers from Allen Ginsburg to Virginia Woolf to Victor Hugo” kept journals.

  1. 5 New Ways for Writers to Keep a Journal

If you’re ready to start journaling, Brian Klems at the Writer’s Digest has put together a useful list of modern ways to get started with a journaling practice.

  1. Creative Writing Journal Ideas

This useful page offers constructive ways to begin a journal and keep using it by finding creative ways to gather journaling ideas.

People watch: “The people around you can become fictional characters or the subjects of poems.”

Listen: “Eavesdrop in restaurants, in stores. Listen to your own family and friends — really listen. Not just to what they’re saying, but to the words they use”

“Free-write.” “This technique is especially useful as a warm-up for creative writing or as a cure for writer’s block. The way free-writing works is that you keep your pen moving on the page, normally during a set amount of time”

Read more: there’s a second part to the article that teaches you how to read actively, listen to music for writing, and take inspiration from a technique used by Italo Calvino.

Free Resources for Entrepreneurs and Start-Ups

Free Resources for Entrepreneurs and Start-Ups

Today’s marketplace is cluttered and crowded; and this is not exactly good news for entrepreneurs and start-up owners. Fortunately, there are different tools that you can use in order to make your brand stand out. Here are the categories of the must-have tools that you should immediately secure for your business.

A. Business Tools for Success

Since we are in a fairly modern market place, you need to utilize different tools that will empower you to use the Internet as a means to drive and influence business processes. Make sure that you sign up for these tools that will help you get your brand online.

1.   For you to be able to mount a website for free, use the following business tools:

·         Bootstrap Zero – A collection of templates that is wonderfully open-sources

·         WordPress.org or WordPress.com – Allows users to create a website for absolutely no cost

·         Layers – A website builder that you can use with WordPress for absolutely nothing

2.   To create or improve your professional branding, use the following:

·         Logaster

·         Squarespace Free Logo

3.   To generate and track your invoices for free, you can use the following business options:

·         Invoice to Me

·         Wave

·         Free Invoice Generator

4.   To better manage ideas from different parties, these tools will be of so much help:

·         Experiment Board

·         Skitch

·         Germ.io

B. Marketing Resources for Better Market Visibility

For your business to become a running success, you need to use the proper marketing techniques that will promote your business, along with your products and services. If you need help in this front, then you should check out the following tools.

1.   To improve the way that you produce content for your website and your blogs, check out the following:

·         Grammarly

·         ZenPen

·         Story Wars

·         Egg Timer

·         Wattpad

·         Editorial Calendar

2.   To ensure that your SEO process is clean and to analyze the running statistics of your website, you may use the following:

·         Google Analytics

·         Copyscape

·         Quick Sprout

·         SEO Site Checkup

3.   To ensure that you maintain proper market relationship and perception via social media, get your hands on the following marketing resources:

·         Latergram

·         WriteRack

·         SocialRank

C. Design & Code Resources for a Nice Visual Experience

In a marketplace where most business dealings, transactions, and marketing is done online, you cannot and should not underestimate the value of a good design. If you do not have an in-house designer, then you can take care of your basic design needs using the right resources.

1.   For overall resources that you need to strike up inspiration or to work on crafting your vision, you may use the following:

·         Premium Pixels

·         Graphic Burger

·         365 PSD

·         UI Space

2.   If you need a boost in finding your creative design juices, then get inspired with the following resources:

·         MaterialUP

·         UI Cloud

·         Ocean

·         Behance

·         Awwwards

3.   If you want your online copy to jump out of the page using the right typography, use these tools:

·         Typekit

·         Adobe Edge Fonts

·         FontFace Ninja

4.   For other useful tools that will improve the overall visual experience of your platform, check out the following:

·         Sonics

·         Copy Paste Character

·         UI Names

D. Productivity for Profit

Working in an out of office environment can be quite tricky, which is why you need to get your hands on the right tools that will keep you focused. Here are resources that you may use to set the right environment for productivity-driven profit.

1.   To set the right tone – and tune – for working, you can play background sounds using the following tools:

·         Noisli

·         Defonic

·         Octave

·         Free Sound

2.   To keep you focused and to help you avoid environmental distractions, you can improve your attention prowess using the following:

·         Cold Turkey

·         Self Control

3.   If you prefer tending to processes digitally and if remote work is your thing, then you may use these tools to keep ticking your to-do boxes:

·         Nomad Jobs

·         Lastroom

·         Workfrom

·         Founded x Startup Stats

4.   To make it easier to organize files and to collaborate with other workers, use these tools:

·         Pocket

·         Slack

·         Trello

E. Learn with these Resources and Climb your Way to the Top

Being an entrepreneur and managing a successful start-up will entail continuous learning and re-learning. To keep your mind sharp, there are learning tools that you may use at your free time.

1.   To build the foundations of your company with people who are not geographically present, you may use:

·         Founder2be

·         Assembly

·         CoFoundersLab

2.    To access learning resources and curriculum that will add to your business knowledge and gear you with the right business philosophies, check out:

·         Coursera

·         Skillshare

·         The How

·         The Lean LaunchPad

·         Launch This Year

3.   To curate the right tools that will help you on the way to the top, you may use:

·         Product Hunt

·         Startups List

·         Erli Bird

4.   To access newsletters that will deliver relevant information straight to your inbox, use these resources:

·         Email1K

·         Charge What You’re Worth

·         Startup Digest

Writing Prompts and Practices

One of the great things about self-publishing your work is the freedom to choose your own subjects, your book length, your hours, and pretty much everything else. But too much freedom can be stifling. It helps to have a starting point where creativity is concerned.

Most writers are familiar with the practice of using prompts. But traditional prompts can fall short for experienced authors, and for newer writers they can be at turns dull or overwhelming.

Here are some resources for writing prompts and practices that are a bit farther off the beaten path.

  1. The Daily Poet: Day-by-Day Prompts for your Writing Practice

Created by poets Martha Silano and Kelli Russell Agodon, this calendar-style book of inspiration and poetry prompts is absolutely ideal for every writer. Authors of novels, stories, poetry, nonfiction, and inspirational texts alike will find useful ideas and helpful advice for beginning to write (and beginning to think about writing) in this book.

  1. LearningExpress’s 501 Writing Prompts

For something completely different from The Daily Poet, this is a list of 501 persuasive writing prompts available for free on DePaul University’s website. These prompts challenge you to think about your preconceptions and opinions on a huge range of topics, come up with a persuasive response (or a devil’s advocate position), and then write about it.

This prompts are especially useful for learning to write and think about clichés and stale beliefs in a new way. The prompts range from contemporary issues to educational questions to philosophical questions. One, for instance, provides a good example of the insightful way we can ask ourselves about our own writing practices: “As we grow older, we take on more and more responsibility. Describe a time when you were given a responsibility that you were not ready for.”

  1. Write to Done

Write to Done may look like a time-wasting website at first glance, but

Enough Said

it’s full of useful information that can help you learn about the way you learn and write in “your” ideal way. It’s worth visiting because it aggregates so many different types of content, from articles about how to stop procrastinating to flash fiction exercises to helpful guides for email marketing.

  1. Random First Line of Dialogue

This website generates a random line of dialogue. Even if you aren’t in the mood to write dialogue, these phrases, questions, and exclamations are excellent prompts because many of them are completely unexpected, and each has a different tone than the last.

  1. Qwiklit.com

This website includes prompts, best practices, and writing tools, some of which are delightfully innovative. For instance, their article on using translation to boost creativity is a very worthwhile read.

  1. Craft Talks

There are myriad free craft talks online from distinguished writers. This list of “100 Free Lectures that will Make You a Better Writer” is a great place to start.

Advertising Your Book>>

<< Getting Your Self-Published Book Reviewed

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How to Promote Your Author Platform (Website)

A website has become a necessity in today’s business World. As an author, it is essential to have a well-designed and functional website to promote your work. An effective website can be beneficial to your career in so many ways.

How do you promote your author website?

Here’s how;

A clear Domain Name and relevant titles

You can not just stand there.

One of the best ways of promoting your author website is by choosing your domain name carefully. Your domain name should be easy for your target audience to find through Search engines. Consider choosing a domain name that will earn a top SEO ranking to drive increased traffic to your website. Focus on building a solid brand that people can identify by using your name. Using clear relevant and descriptive titles and domain name can be invaluable in your effort to promote your author platform. Desist from using complicated numbers, dashes, words or spellings if you want people to remember your domain name better.

Your Web Design matters

People get attracted by things that look good. There is wisdom in hiring a professional web designer to streamline your author website’s design. A beautifully designed and functional website that has a professional appearance will certainly attract curious prospects online. Your template should be simple yet sophisticated in a beautiful way for your site to make the desired impact. An excellently designed website should have easy navigation, uncluttered visibility and attractive. Quality plus relevant content can be a powerful combination to promote your author website online.

Ignoring ”About Us Page” is a risky business

The greatest mistake many authors do is to neglect the About Us Page. Create a powerful, convincing, interesting and easy to understand about us page informing your target audience how you can add value to their lives. A good page will attract the right crowd to your author platform. Convincing your audience that they will gain abundantly from your website will lead to increased traffic effectively.

Have a Niche audience in mind

Focusing on attracting the right audience can boost your effort in promoting your author platform effectively. With a niche audience in the picture, it becomes extremely easy to create relevant and interesting content to motivate them to keep visiting your site. Remember, it is inevitable to avoid some unpleasant commentary from a few negative minded fans. Of course, not everyone will be impressed with your savvy, highly valuable and interesting content. In this aspect – know it to be so and maintain a thick skin. Consider creating irresistible content that aligns with your target group to increase your author website’s traffic significantly.

Include like and Sharing Options

Including a sharing option is one of the most effective ways of driving

social networking.

increased traffic to your author website. The more people that like and share your website’s content the better for you. Consider adding Pin It, Twitter, Instagram, G+ and Facebook buttons to your content as a way of spreading the word about your work. Make your content a must read for your fans to feel motivated and inspired to share with their friends, colleagues, and relatives.

Try out the above vital tips and see your web traffic increase abundantly.

Advertising Your Book>>

<< Getting Your Self-Published Book Reviewed

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Staying Focused

StayFocusd increases your productivity by limiting the amount of time that you can spend on time-wasting websites. It is a free app but works on Chrome Only.

An overlooked aspect of self-publishing is dedication. In order to accomplish your self-publishing goals, you need to put in a set amount of time at your work space every day. It’s best to be consistent, to have routines, and to expect results from your writing and working sessions. Inspiration and vision are important, but so are focus and reliability.

The key to working longer and more effectively is to spend quality time at your desk. When you make your work area distraction free, you can easily form habits that allow you to work longer hours and complete the projects you start.

In order to form habits that you can stick with, make sure:

  • you intend to work for a set amount of time when you sit down at your desk
  • keep your desk and your working area clean, but not sterile
  • you reward yourself (but only when you complete projects and milestones!)
Software for Writers. Storybase is intended to inspire your thought about the people and situations of your story

The following tools and resources can help you become more productive in your work area. You’ll start to maximize the time you spend writing and minimize the time you waste on distractions.

  1. Stay Focused and Freedom 

StayFocusd is a free Chrome browser extension that keeps you on task. From their website:

You sit down at the computer, and you swear you’ll be productive. Next thing you know, it’s twelve hours later. You’ve checked your email, updated your Facebook status, blown through 200 pages of Reddit, read every article in your Twitter feed, looked up your favorite band on Wikipedia…

What you haven’t done is WORK.                                                                                  StayFocusd is a productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Once your allotted time has been used up, the sites you have blocked will be inaccessible for the rest of the day.

If this sounds familiar, you might want to give StayFocusd a try.

Freedom is a similar app for phones, tablets, and computers with more browser support that costs $2.50 per month after a free trial.

  1. An ergonomic workstation and a footrest 

There are many websites and guides to help you adjust your monitor, chair, and desk height. Sitting up straight at a good angle allows you to work longer without pain or frustration. This website provides a good, comprehensive overview of how to adjust your workspace. Most writers completely overlook the importance of sitting up straight and using a desk correctly. The difference it can make is enormous.

WriteItNow is the ideal writing software for NOVICE AND EXPERIENCED WRITERS of fiction and non-fiction.

It may sound strange if you’ve never used one, but a footrest can make the time you spend at your desk much more comfortable. There are many different types of footrests: heated, cooled, adjustable, and so forth.Focus Writer

3. FocusWriter

FocusWriter goes a step further than StayFocusd. Designed for writers, it includes tools like an alarm clock, a goal tracker, custom background images, mouse gestures, and more. This software blocks out distractions. One of the nicest things about FocusWriter is its ability to let you focus on a single paragraph. The feature goes above and beyond in helping you stay hyper-focused on the task you have at hand, making it easy for you to work through distractions and keep yourself on task. FocusWriter is a free download.

Articles>>

<< Marketing Tactics

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Advertising Your Book

 

Deciding how to advertise your book can be overwhelming. Many authors who self-publish have had success targeting their books to specific audiences and demographics, but just as many have done well with a blanket approach. Finding out what works for you may be a matter of trial and error.

Here are some of ways you may choose to go about advertising your book to potential readers.

1. Facebook

Advertising your book on Facebook can be enormously successful. Some authors, like Adam Croft, do most of their advertising on Facebook. As Adam said in an interactive Guardian discussion, “I’ve used an enormous range of audiences. I’ve spent six figures on Facebook advertising over the past few months and have something like 20 or 30 audiences running at any given time. I’ve done everything from tiny audiences to huge ones. Both have their advantages and disadvantages. I’d say experiment and see what works best for you. Don’t be afraid to try something different, either. You might be surprised.”

The usual strategy for Facebook ads is to choose an author whose work you feel a kinship with. You target your book’s ads to people who already “like” that author’s work, or even a specific book. You can also specify an age range, or a group of associated likes and geographic locations.

More information on advertising your book on Facebook can be found in this Publisher’s Weekly article, “A Guide for Indie Authors.”

2. Twitter

While it isn’t a prerequisite, having an audience on Twitter can make it much easier to advertise your work there. There is a thriving community of writers on Twitter; start by following anyone whose work you admire, and make tweets and replies of your own to build up a group of interested followers.

As with Facebook, you can narrow and hone your advertising audience on Twitter using keywords, topics, and demographics. One advantage Twitter advertising seems to have is the ability to open up a conversation more readily with readers. Aside from advertising, you can use Twitter to organize read-alongs, book tours, and the like. It’s also a great way to learn from successful authors about how they spend their time and energy.

This Publisher’s Weekly article offers more information on using Twitter to advertise your book.

3. Goodreads

Every self-published author should be on Goodreads. Unlike “traditional” author websites and social media platforms, Goodreads offers a reputable place for you to share events like book signings and hold giveaways to get people talking about your book. Goodreads has over 55 million users, many of whom use the site’s recommendations system to find new things to read. If your book is successful on Goodreads, you can count on finding new readers who are willing to go out of their way to get their hands on a good book.

For more on using Goodreads to promote your book, read their post on joining the Goodreads author program, or this post from Author Media that also covers the use of Goodreads’s Listopia feature and more.

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