What Actually is Marketing?
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Interestingly, the practice of marketing has been known for millennia, but the term “marketing” used to describe commercial activities buying and selling products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century. Not been able to find it yet but the publication, in 1960, of Robert Keith’s article, “The Marketing Revolution”, was actually a pioneering work in the study of the history of marketing practice.
Your General Marketing Plan
One of the main purposes of developing a marketing plan is to set yourself in a specific path in marketing. The marketing goals normally aligns itself to the broader author objectives. For example, a new writer looking to grow their popularity will generally have a marketing plan that emphasizes strategies to increase their customer base. Acquiring marketing share, increasing customer awareness, and building a favorable business image are some of the objectives that can be related to marketing planning.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in your marketing plan. The marketing plan shows what you intend to accomplish within the budget and also to make it possible to assess potential return on the investment of marketing dollars.
Different aspects of the marketing plan relate to accountability. The marketing plan is a general responsibility from you and your marketing effort to take the book publishing in a specific direction. After the strategies are laid out and the tasks are developed, each task is assigned to priority or budget for implementation.
Keep track of your milestones. Having a marketing plan helps you to develop and keep an eye on your marketing expectations.
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