Marketing Tactics

What Actually is Marketing?

Marketing is the action or business of promoting and selling products or services, including market research and advertising.

Authored both Fiction and Nonfiction Genres across multiple sub-types i.e. Science Fiction, Mystery, Children’s, Cookbooks, Adult Coloring, Journals, Financial Guidance, Steampunk, etc.

Interestingly, the practice of marketing has been known for millennia, but the term “marketing” used to describe commercial activities buying and selling products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century. Not been able to find it yet but the publication, in 1960, of Robert Keith’s article, “The Marketing Revolution”, was actually a pioneering work in the study of the history of marketing practice.

Your General Marketing Plan

One of the main purposes of developing a marketing plan is to set yourself in a specific path in marketing. The marketing goals normally aligns itself to the broader author objectives. For example, a new writer looking to grow their popularity will generally have a marketing plan that emphasizes strategies to increase their customer base. Acquiring marketing share, increasing customer awareness, and building a favorable business image are some of the objectives that can be related to marketing planning.

The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in your marketing plan. The marketing plan shows what you intend to accomplish within the budget and also to make it possible to assess potential return on the investment of marketing dollars.

Different aspects of the marketing plan relate to accountability. The marketing plan is a general responsibility from you and your marketing effort to take the book publishing in a specific direction. After the strategies are laid out and the tasks are developed, each task is assigned to priority or budget for implementation.

Keep track of your milestones. Having a marketing plan helps you to develop and keep an eye on your marketing expectations.

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10 thoughts on “Marketing Tactics”

  1. Thanks for the great tips on marketing techniques. As I have started a website which requires marketing on different levels. I am always for ways to take my website to the next. So I always appreciate little nuggets of gold I find. Yours is one of them.

    Thanks for the great information on marketing.

    1. So nice to have gotten your input, appreciation and perhaps the opportunity to give you some useful information. My site is very young but check back it will one day be loaded with nuggets.

      Regards, Ron

  2. This is where I let myself down. I haven’t got the inclination to do marketing because I don’t really know where to start, so I put the task to one side.
    It would be great to have it laid down in front of me so I can go through it step by step.
    This is obviously a young site but I’ve checked out the other articles and will keep an eye on future posts and hopefully glean more information and tips. Thanks, Ches

    1. Yes site is only a week old and has a whole bunch of building to do, info to share and needed tweaks! This is why comments are appreciated and also help me share future info and implement any suggestions. Appreciate your comments!!

      Reguards, Ron

  3. Marketing is definitely a strategy that takes careful planning and can have huge results if executed correctly.
    But what strategies would you implement specifically when publishing a book? Is it difficult to find an audience and which social networks do readers use more often? I’ve wanted to publish for a long time but marketing a book is something very new to me.

    1. The self-publishing arena based upon new technologies and platforms is getting easier and more cost effective as days push on. Facebook seems to be holding its Lions Share of attention but, I’ll dig deeper into Social Media lately and come up with the latest trends for sure. Audience is everywhere anymore and I’ll provide much more detail there too very soon. Really appreciate your time, it helps me prioritize my efforts to inform!! There is so much to say about publishing.

      Regards, Ron

  4. Great explanation on marketing. I only use google+ and written content to get my stuff out there.
    I hope to be doing some youtube videos as I get better going forward. Thanks for this:)
    What would you say is the #1 most beneficial method of marketing?
    That is if you had to only choose one?

    1. Hoping the training has that nugget of information on marketing. I used to use Articles to benefit my marketing efforts. I saw somewhere this does not hold as much weight anymore and people like Listicles . In journalism and blogging, a listicle is a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article. Going to write a few of those and see how that materializes. Thanks, Ron

  5. I’ve heard it said that you cannot have a successful business without being skilled at marketing. I guess if you’re not good at it, people won’t even know that you exist! That’s probably why companies are willing to spend insane amounts of money on Super Bowl ads, so they can reach millions of people watching.

    Which part do you think people have a harder time with when it comes to marketing: getting the right research done on their audience, or actually delivering good marketing materials to their prospective customers?

    1. My thought is that the junior or less experienced marketer just getting into Internet marketing would not have as good a handle on their target audience and get taken advantage of by some not so professional companies hanging out a shingle claiming to be the best. Tuff question really because delivering good marketing materials also boils down to having a great list that has developed a trust in the company/web delivering them information. Hope that gets in the ball park of what you are asking. Thanks so much for that inquiry.

      Regards, Ron

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