A website has become a necessity in today’s business World. As an author, it is essential to have a well-designed and functional website to promote your work. An effective website can be beneficial to your career in so many ways.
How do you promote your author website?
A clear Domain Name and relevant titles
One of the best ways of promoting your author website is by choosing your domain name carefully. Your domain name should be easy for your target audience to find through Search engines. Consider choosing a domain name that will earn a top SEO ranking to drive increased traffic to your website. Focus on building a solid brand that people can identify by using your name. Using clear relevant and descriptive titles and domain name can be invaluable in your effort to promote your author platform. Desist from using complicated numbers, dashes, words or spellings if you want people to remember your domain name better.
Your Web Design matters
People get attracted by things that look good. There is wisdom in hiring a professional web designer to streamline your author website’s design. A beautifully designed and functional website that has a professional appearance will certainly attract curious prospects online. Your template should be simple yet sophisticated in a beautiful way for your site to make the desired impact. An excellently designed website should have easy navigation, uncluttered visibility and attractive. Quality plus relevant content can be a powerful combination to promote your author website online.
Ignoring ”About Us Page” is a risky business
The greatest mistake many authors do is to neglect the About Us Page. Create a powerful, convincing, interesting and easy to understand about us page informing your target audience how you can add value to their lives. A good page will attract the right crowd to your author platform. Convincing your audience that they will gain abundantly from your website will lead to increased traffic effectively.
Have a Niche audience in mind
Focusing on attracting the right audience can boost your effort in promoting your author platform effectively. With a niche audience in the picture, it becomes extremely easy to create relevant and interesting content to motivate them to keep visiting your site. Remember, it is inevitable to avoid some unpleasant commentary from a few negative minded fans. Of course, not everyone will be impressed with your savvy, highly valuable and interesting content. In this aspect – know it to be so and maintain a thick skin. Consider creating irresistible content that aligns with your target group to increase your author website’s traffic significantly.
Include like and Sharing Options
Including a sharing option is one of the most effective ways of driving
increased traffic to your author website. The more people that like and share your website’s content the better for you. Consider adding Pin It, Twitter, Instagram, G+ and Facebook buttons to your content as a way of spreading the word about your work. Make your content a must read for your fans to feel motivated and inspired to share with their friends, colleagues, and relatives.
Try out the above vital tips and see your web traffic increase abundantly.
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